London travel guide - when to go, what to see, what it costs
A full guide to doing London cheaply: how long to stay, which months are best for weather and for fares, the free museums that are better than the paid attractions, where to sleep for a sensible price, and the airport transfer nobody budgets for.
- The great museums are free. The British Museum, the National Gallery, Tate Modern, the V&A and the Imperial War Museum all charge nothing for the permanent collections.
- Give it three or four nights. A weekend covers one part of London, not London, and trying to see all of it is the mistake almost every first visit makes.
- Low-cost flights from the Baltics land at Stansted or Luton, both about 40 to 60 minutes from the centre. Budget for that transfer, in money and in time.
- Our measured fare floor into London barely moves from autumn through spring and rises only a little for summer. The expensive tickets are the late-booked ones, not the summer ones.
- Bring a passport, not an ID card, and apply for an ETA online before you fly.
London on a budget and London on expenses are two different cities, and this guide is about the first one. The gap between them is wider here than in most European capitals, because London gives away the things other cities charge for and charges hard for the things other cities give away. The British Museum, the National Gallery, Tate Modern, the Natural History Museum, the V&A and the Imperial War Museum are all free to walk into. So is the walk along the south bank of the Thames, which is the best sightseeing route in the city. What costs money is the bed, the sandwich, the pint and the ride in from the airport.
That is the shape of the trip. The flight from the Baltics is often one of the cheapest in Europe, the culture is free, and everything in between is where the money goes. A visitor who books three paid attractions, sits down for two restaurant meals a day and takes taxis will spend more in a long weekend than a week costs in most of central Europe.
The other thing to settle is expectation. London is not a city you finish. The centre runs for miles, each big museum takes a day if you let it, and the areas worth walking are scattered from Notting Hill in the west to Greenwich in the southeast. People who come back happy picked two or three of them and walked them properly. People who come back exhausted worked through a list, and spent the trip underground moving between the items on it.
How long to stay
Three or four nights. A weekend gives you one part of the city, and that is fine as long as you choose which part.
Two nights works, but only if you accept the limit. In a weekend you can do the Westminster and south bank corridor properly, with one big museum and one evening somewhere else. What does not work is the version where you also want Greenwich, the markets in the east, a West End show and the Tower of London. The distances defeat it, and you spend Saturday on the Central line.
Three or four nights is the right length for a first visit. The extra days buy you a second and third area: the East End around Brick Lane and Columbia Road, Greenwich down the river, or a morning in South Kensington with the museums. Four nights is also enough to take one whole day slowly.
A week is only worth it if you have a reason beyond sightseeing, such as day trips out to Oxford, Cambridge or Brighton. Otherwise the value tails off, because each additional night in London is expensive and there is nothing you can only see on day six.
When to go
Rain is possible in every month, so choose for daylight, crowds and price. Late spring and September are the sweet spot.
Take the weather honestly. London is mild and grey rather than dramatic, and rain falls in every month. Met Office averages for the London area put the wettest months in autumn, around October and November, and the driest in March, but the gap is smaller than people expect: even the driest month has about eight days with measurable rain, and the summer months have roughly the same. There is no dry season. Carry a jacket in July.
Summer, June to August, averages afternoon highs of around 22 to 24 degrees, which is comfortable rather than hot, and it is the busiest and most crowded stretch of the year. Winter is not severe, with December and January highs averaging around 8 to 9 degrees, but it is very dark: on the shortest day the sun rises after eight in the morning and sets before four in the afternoon, giving under eight hours of daylight. April, May and September are the best compromise. Highs run from the mid-teens in April to around 18 in May and 20 in September, the parks are at their best, and the museum queues are shorter than in August.
December is the exception worth making. The Christmas lights across the West End and the seasonal markets are a genuine reason to accept the dark, and Borough Market opens seven days a week in December instead of its usual six. Book early, because the first three weeks of December are busy.
On price, our own measurements say something more useful than the seasonal story. The floor we see on the Vilnius route is low and remarkably steady from September right through to spring, and it rises only slightly for summer. The number that really moves is not a season at all: it is what you pay when you book at the last minute. The tall bar on the chart below is the month we are standing in as it was measured, so it shows the cost of a seat bought days before departure, not what August normally costs.
This is the Luton route, measured. The price module further down this page covers Stansted, and from the Baltics both airports serve the same trip. The tallest bar is the month we measured in, which shows last-minute pricing rather than a seasonal peak.
Two dated events are worth planning around, in either direction. Notting Hill Carnival runs over the August bank holiday weekend: in 2026 that is the Panorama steel band competition on Saturday 29 August and the two free street days on Sunday 30 and Monday 31 August. It shuts down a large part of west London, so it is either the reason for your trip or the weekend to avoid. The RHS Chelsea Flower Show takes five days in late May at the Royal Hospital Chelsea, 18 to 22 May in 2027, and fills central hotels with it.
Getting in and getting around
The flight is the cheap part. The airport transfer is the cost nobody budgets for.
The most important practical fact about flying to London cheaply from the Baltics is that your plane does not land in London. Low-cost flights from Vilnius, Kaunas and Riga go to Stansted or Luton, and both sit well outside the city. From Stansted, the Stansted Express runs to Liverpool Street in about 47 minutes, every 15 minutes through the day, with one stop at Tottenham Hale for the Victoria line. From Luton, an automated shuttle called the DART links the terminal to Luton Airport Parkway station in under four minutes, and Thameslink trains run from there to St Pancras International in around 35 minutes. Coaches run from both airports around the clock and cost less than the train, but they take longer and depend on traffic.
Neither airport is inside the Transport for London zone system, so neither transfer is covered by the daily fare cap that makes travel inside London cheap. Treat the ride in and out as a real line in the budget and a real hour in each direction. If you are landing late, check what time the last train runs before you book the flight.
Inside London it gets much easier, and the rule is simple: do not buy tickets. Tap in and out with the same contactless bank card or phone on the Underground, the buses, the DLR, the Overground, the trams and the Elizabeth line. The system charges the pay as you go fare and then stops charging once you reach the daily cap, and using the same card all week adds a Monday to Sunday cap on top. Paper single tickets are the most expensive way to travel here. Buses have not taken cash since 2014.
The bus is also the cheap sightseeing tour. Bus and tram fares have their own separate, lower daily cap, and the Hopper fare gives you unlimited bus and tram changes within an hour of touching in. Above all, walk. The Underground map lies about distance, and stations that look far apart on it are often five minutes apart on the ground.
What to see
Lead with the free tier. It is world class, and the paid headline attractions are the ones that cost you both money and a queue.
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The British Museum, on a Friday eveningFree, open daily from 10.00 to 17.00 and until 20.30 on Fridays, which is the civilised way to see it. Do not attempt the whole thing. Pick two or three galleries and give them real attention. A free timed slot booked in advance guarantees entry.
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The walk from Westminster Bridge to Tower BridgeThe best free thing in London. Start on the south side of Westminster Bridge and follow the river east past the London Eye, the Southbank Centre, the National Theatre, Tate Modern, Shakespeare's Globe and Borough Market to Tower Bridge. It is continuous and flat and it strings together most of the views people come for. Give it a couple of hours with stops.
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Tate ModernThe collection is free and the building, a converted power station, is half the point. It stays open until 21.00 on Fridays and Saturdays. The viewing level gives you a free look across the river at St Paul's, which is the picture other places charge for.
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The National GalleryFree, on Trafalgar Square, and open later on Friday evenings. Small enough to see properly in two hours, which makes it the better choice if you only have one museum morning.
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Borough Market, and Columbia Road on a SundayBorough Market, at the south end of London Bridge, is the food one: closed Mondays, open Tuesday to Friday from 10.00 to 17.00, Saturday from 9.00 and Sunday from 10.00 to 16.00. Columbia Road Flower Market in the East End runs on Sundays only, from around 8.00 until about 3.00, and is worth an alarm, because by eleven it is shoulder to shoulder. Brick Lane nearby has its own Sunday market.
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GreenwichThe best half day out of the centre. The National Maritime Museum and the Queen's House are free; the Cutty Sark and the Royal Observatory, where the meridian line is, are ticketed. Take the DLR to Cutty Sark station, or go by river boat, about 20 minutes from Tower Pier and about 45 from the London Eye.
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The paid headliners, and whether they are worth itThe Tower of London, Westminster Abbey, St Paul's Cathedral and the London Eye all charge properly for entry, with timed online booking and long queues in season. On a first short trip, pick at most one. The Tower is the one that repays the money for most people.
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Sky Garden, for the view without the ticketThe public garden at the top of 20 Fenchurch Street is free but needs a booked slot, released on Monday mornings for dates about three weeks ahead, and each slot lasts an hour. Book it as soon as your dates are fixed.
Where to stay
Pay for a position on the tube map, not for a fashionable postcode. The question is how fast you can get out and back, not which street you are on.
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King's Cross and Bloomsbury, for a first visitCentral, extremely well connected, and where the Luton train arrives, at St Pancras next door. The British Museum is a walk away and six Underground lines meet here. Not the prettiest part of London to sleep in, but nowhere reaches more of the city faster.
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Southwark and Bankside, for the riverSouth of the Thames between Tate Modern and Borough Market, so the south bank walk starts at your door and the West End is one bridge away. Quieter at night than the centre and usually better value than the same room north of the river.
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Paddington and Bayswater, for calm and connectionsResidential, full of mid-range hotels, on the edge of Hyde Park and on the Elizabeth line, which crosses the city quickly. A good pick for a second visit, or for anyone who wants to end the day somewhere that is not still busy at midnight.
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Zone 2 or 3 on a fast line, for valueThe genuine money saver. Rooms in places like Stratford, Whitechapel, Canada Water or Wembley cost noticeably less than the same room in zone 1, and the daily fare cap means the extra travel adds little. Check the real journey time to the middle on a live map before booking, and ignore anywhere needing two changes. If you fly into Stansted, staying near Liverpool Street or the Victoria line saves you a leg on arrival.
Where to eat
Eating well in London is easy. Eating well while sitting down is what costs.
The honest position first: restaurant meals in central London add up faster than anything else in this guide, and two sit-down dinners can cost more than the flight. The good news is that the cheap tiers here are genuinely good rather than a compromise.
Start with the markets. Borough Market is the obvious one, and the stalls there are a full lunch rather than a snack, but it is also the busiest and the stalls in the East End around Brick Lane do the same job with fewer tourists. Then the curry houses. Brick Lane is the historic centre of London's Bangladeshi community and is still lined with them, and Whitechapel next door serves the same food without the hard sell on the pavement. Chinatown, around Gerrard Street in Soho, is the other reliable cheap dinner in the middle of town and it is open late.
Two more things are worth knowing. Every supermarket and pharmacy chain sells a meal deal, a fixed-price bundle of a sandwich or salad, a snack and a drink, and it is what a large share of London eats at lunchtime. And the Sunday roast is a real institution: pubs serve it from around midday on Sundays until it runs out, and it is the best value proper meal in the city.
Tips and tricks
Five things that separate a smooth London trip from an expensive one.
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01Use one contactless card for the whole tripTap the same bank card or phone for every journey, all week. That is how the daily and weekly caps find you, and splitting between two cards breaks the cap. The river boat is not included in the cap and is charged separately, so treat it as sightseeing rather than transport.
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02Book the big attractions online before you flyThe Tower, Westminster Abbey, St Paul's and the London Eye all run timed entry and all sell out in season. The free ones benefit too: a booked slot at the British Museum or Sky Garden saves a wait.
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03Theatre is cheaper on the day than you thinkThe Society of London Theatre runs the official ticket booth on the south side of Leicester Square, open from 10.30 Monday to Saturday and 11.00 on Sunday, selling same-day and next-two-day seats at a discount. Many West End theatres also release day seats at the box office when it opens, and app-based rush schemes release cheap tickets each morning.
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04Stand on the right, and look rightOn Underground escalators you stand on the right and leave the left clear for people walking. Right matters at the kerb too: traffic comes from the right, the opposite of your instincts, and the warnings painted on London crossings exist for that reason.
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05Use the museum late openingsThe free museums are calmest in the evening. The British Museum is open until 20.30 on Fridays, Tate Modern until 21.00 on Fridays and Saturdays, and the V&A runs a free Friday Late on the last Friday of most months with the museum open until 22.00. Same collections, a fraction of the crowd.
What it costs to get there
The cheapest fare we have measured into Stansted from every origin we price, each carrying the date we saw it.
The module below prices Stansted specifically, because that is where most low-cost flights into London land. London has several airports, so a cheaper fare into another one is always worth checking against the transfer time and cost, which is what we did in which London airport is cheapest from Vilnius. Each figure shows the day we saw it, so you can judge how fresh it is. If you are open on destination rather than on dates, start with the cheapest flights from Vilnius instead.